Build Your Audience with SEO Strategy
A skilled SEO strategist starts by understanding what you want to accomplish, then leverages SEO to help you get there. Your goals should drive SEO strategy, not the other way around.
Do you want to…
Reach more people?
Generate more leads?
Increase website traffic?
Grow your brand visibility?
Grow your email list?
Sell more products and services?
What exactly is SEO strategy?
“Search Engine Optimization”
Helps search engines like Google to understand what your website is about.
SEO works behind the scenes
Deciding which sites get to the top of search results for different search terms.
SEO strategy gets your site to the top
Using keyword research, competition analysis, on-page optimization, and link building.
Content is core to SEO strategy
Google and other search platforms need quality content to understand what you’re about.
How SEO strategy works
Step One: We Set Your SEO Baseline
Walk away with actionable strategies to increase search traffic to your website.
Clear business and SEO goals
Together, we’ll map where and how you want to grow your business, and develop SEO goals to help you get there.
Metrics baseline and SEO site analysis
Using top SEO tools, I’ll identify the issues affecting your website’s search traffic – both positive and negative – and provide an action plan you can run with.
Keyword and content opportunities to implement NOW
Optimizing your site and content for SEO doesn’t have to be complicated. I’ll provide a guide for how to improve what you have – and opportunities you might be missing.
Step Two: We Create Your SEO Content Strategy
Tailored Content Strategy
Walk away with a research-backed content strategy that you can implement on your own or with copywriting support.
Keywords that will get you the search traffic you want
Content strategy starts with keyword research.
Step-by-step guide to transform existing content
I’ve seen time and again how making strategic SEO improvements to existing content can quickly increase website traffic. And I’ll give a roadmap to do the same.
Detailed plan for new content that can get you ranking
Increasingly, search engines and readers like words. Long, well-structured, well-written cornerstone content is key. I’ll provide a detailed outline for your cornerstone content strategy.
Step Three: We Implement, Test, Repeat
Implementation + Monitoring
Once you have your SEO baseline and content strategy, it’s time to get to work. We’ll create content, monitor analytics, and be ready to jump on new opportunities to generate search traffic.
SEO content written for you
I’ll learn your voice and your values – and translate them into high-quality SEO-optimized content your audience will love.
Editing and optimization
I’ll edit and optimize your existing content, implementing your content strategy without you having to lift a finger.
Your personal content and SEO coach
If you prefer writing, I’ll serve as your coach and editor, guiding you every step of the way.
Comprehensive analytics reporting
SEO and content strategy are about results. I’ll provide monthly reports so you can monitor our work in action.