Description
Structure is fundamental to a successful website.
Too many consulting websites make it almost impossible to figure out what a consultant DOES. If a potential client can’t figure out what you do, then why would they hire you?
A well-structured website communicates important messages – your services, your expertise, and your ideal client audience – with a simple glance. That’s what you want.
To get you there, we’ll identify the messages you want to communicate, then create a foundational structure for your website that uses every element at our disposal to convey those messages.
We’ll define your navigation menu, structure your service pages (with integrated keyword research), and draft essential “above the fold” messaging for your home page (the most valuable real estate on your website). We’ll also define heading levels and content blocks for all pages.
At the end, you’ll have a website outline you can hand to a designer or use yourself to get to work building your website!
This service includes a 30-minute strategy call, delivery of a completed website outline, and a follow-up one-hour call to walk through questions, recommendations, and next steps.
